VÄX

For becoming better.

Growth happens in the things you return to. The practice you keep, the curiosity you follow, the time you make for yourself.

VÄX is a fragrance for that journey.

Part of the MØDE FREM collection, VÄX celebrates personal growth and the quiet satisfaction of moving forward. Fresh and gently woody, it expresses an optimistic outlook through a composition that balances brightness with depth.

The scent

Bright bergamot opens into a leafy tea accord, softened by the rounded green character of fig. Cedar and vetiver give the fragrance a dry, earthy foundation, while soft musk adds a smooth finish.

The result is fresh and reflective, with a gentle warmth beneath its green character. A scent inspired by moments of learning and the pleasure of discovering something new.

The thinking behind the composition

Each note contributes to VÄX’s sense of renewal:

• Bergamot brings crisp citrus brightness, expressing a fresh beginning.

• Tea accord creates a delicate, leafy heart inspired by the ritual of taking time for yourself.

• Fig adds rounded green softness, balancing the sharper citrus and dry woods.

• Cedar gives the composition definition and a clean woody texture.

• Vetiver introduces earthy depth, grounding the brighter notes.

• Soft musk brings warmth and a gentle finish that holds the composition together.

Together, these notes express growth as something steady, personal and rewarding.

Set your MØDE. Grow into what comes next.